Create a Website with WordPress: A Guide for Marketing Teams

Faster campaign launches and more control over your content – that's the goal when you create a Website with WordPress. This guide shows your marketing team how to use the platform confidently to publish content without IT dependency and thus contribute directly to business success.

TL;DR: What you can achieve with this guide

• Faster campaigns: Reduce the time-to-publish for new landing pages from weeks to a few hours.
• Full control for your team: Empower your marketing to create and manage content themselves – without technical hurdles.
• Measurable results: Increase qualified leads by over 20% by reacting faster to market opportunities.
• Efficient processes: Eliminate bottlenecks and give your team more time for strategy rather than process management.

Problem → Desired Outcome

Rigid, outdated systems slow down your marketing team at every small change. When the market demands quick reactions, technical hurdles and weeks-long waits for IT become the killer of innovation. What you need is a flexible website your team can take into their own hands to manage campaigns, content and strategies with agility and deliver measurable results.

In 5 steps to an Agile Marketing Website

With a clear plan, your marketing team turns strategic goals into a functioning online presence. If you create a Website with WordPress, put the right building blocks together in the correct order.

1. Foundation first: Hosting & Domain Choose a specialized WordPress host with a server location in the EU (e.g., Raidboxes, Kinsta). This ensures performance, support and a clean GDPR foundation. Secure a short, brand-compliant domain (.de, .at, .ch).

2. Set up & configure WordPress Use your host’s 1-click installation. In the dashboard, configure the most important SEO basics: set the structure in Settings > Permalinks to "Post Name" for clean URLs.

3. Choose a lightweight theme & essential plugins Install a slim, performant theme (e.g., Astra, GeneratePress). Extend it only with the essential plugins: SEO (Yoast SEO), Security (Wordfence), Performance (WP Rocket) and a GDPR-consent tool (e.g., Borlabs Cookie).

4. Create content efficiently Use the Gutenberg block editor to create content visually and intuitively. Your team can assemble complex layouts for landing pages or blog posts without external help.

5. Go-Live & monitoring preparation Enable SSL certificate and create a final backup. Submit the XML sitemap to Google Search Console and ensure your tracking via Google Analytics 4 runs correctly.

Practice example: Time-to-Publish reduced by 95%

A mid-sized B2B company needed an average of 14 days for a new campaign landing page. The process included briefing, agency design, IT review, and manual entry – a guarantee of delays.

After: After switching to an optimized WordPress environment, the marketing team could independently create the landing page with pre-made, on-brand modules. The new Time-to-Publish was less than 4 hours.

The measurable result: Faster responsiveness led in the first quarter to 22% more qualified leads. Pragmatic solutions like JET-CMS accelerate such process optimizations, giving marketing the right tools. Details about similar successes can be found in our case studies.

Go-Live Checklist (Copy Template)

Use this checklist to avoid missing anything on launch day.

# Go-Live Checklist for WordPress Website

## Phase 1: Technical checks
- [ ] Full backup of the final website created and stored externally.
- [ ] SSL certificate is active (HTTPS).
- [ ] Performance test with Google PageSpeed Insights (Goal: LCP < 2.5s).
- [ ] Responsive design tested on smartphone and tablet.

## Phase 2: Content & SEO
- [ ] All texts checked for spelling and grammar.
- [ ] Meta titles and descriptions for all important pages set.
- [ ] All images are compressed and have alt texts.
- [ ] All internal and external links work (no 404 errors).

## Phase 3: Visibility & Tracking
- [ ] Indexing enabled for search engines (WordPress > Settings > Reading).
- [ ] XML sitemap submitted to Google Search Console.
- [ ] Google Analytics 4 tracking code correctly embedded and collecting data.

## Phase 4: Legal (GDPR)
- [ ] Imprint and privacy policy up to date and reachable from every page.
- [ ] Cookie consent banner works (no tracking cookies before consent).

Next step: [Wer] checks all points by [date]. Go-Live approval follows.

KPIs & Measurement: Make success visible

Measure the success of your website with the right metrics. Focus on these four KPIs to prove the ROI of your actions.

• Conversion Rate: Share of visitors who perform a desired action (e.g., request a demo). Track this via conversion events in Google Analytics 4.
• Time-to-Publish: Time from idea to publication of content. Measure internally to identify process bottlenecks.
• Organic Visibility: Clicks, impressions and average position in Google search results. Monitor this in Google Search Console.
• Core Web Vitals: Technical metrics (LCP, INP, CLS) that affect user experience and ranking. Find the data in the Search Console as well.

Next action: Your Marketing Lead defines target values for these four KPIs by the end of the month and sets up monthly reporting.

Common pitfalls & quick fixes

• Problem: Updates are ignored, leading to security gaps.

  • Solution: Establish a clear process. One person is responsible for weekly plugin updates and monthly core updates.

• Problem: Too many plugins slow down the site.

  • Solution: Conduct a quarterly plugin audit. Deactivate and delete anything not business-critical.

• Problem: Images are uploaded unoptimized and ruin load times.

  • Solution: Implement a clear rule: every image must be compressed before upload (e.g., with TinyPNG). Define maximum sizes.

• Problem: The indexation block is not removed after go-live.

  • Solution: Make this point the final check before approval. The responsible person must confirm the activation in writing.

FAQs: Common questions from Marketing Teams

How long does it take to create a professional website with WordPress?
For a comprehensive corporate website, realistically plan four to six weeks. A single landing page can be ready in a few days. A clear project plan is essential to meet the timeframe.

Can we migrate our content from the old website easily?
Yes, migration is possible in most cases. Plan the process carefully to preserve existing SEO rankings with clean 301 redirects. Manual post-check is essential.

Is WordPress not constantly a security risk?
No, the WordPress core is very secure. Risks come from outdated plugins, weak passwords or poor hosting. A good security strategy (regular updates, strong passwords, a plugin like Wordfence) minimizes the danger.

Do we need a programmer for daily maintenance?
Not for daily content management (texts, images, blog posts). Your marketing team can handle this with the Gutenberg editor. For technical maintenance, having an expert (internal or external) is sensible.

What is the difference between wordpress.com and wordpress.org?
WordPress.org is the self-hosted open-source software giving you full control. This is the recommended solution for businesses. WordPress.com is a commercial hosting service with strong restrictions, not suitable for professional use.