7 excellent landing page examples for 2025 (DACH Edition)

Your campaign is live, but the leads are not coming in. Your marketing team has brilliant ideas, but implementing them on the website takes weeks because the IT department is overloaded. This scenario blocks growth and frustrates motivated teams. The solution lies in agile processes and effective landing pages that your team can create and optimize autonomously. The goal is to reduce the time from idea to live launch from weeks to hours and to measurably increase the conversion rate.

This article provides not only inspiring landing page examples, but also a clear, actionable roadmap. We show you how to select the right tools and establish processes to immediately improve your campaign performance.

TL;DR: What you can do right away

• Audit your process: Measure the time from campaign idea to live launch. Identify the biggest time-wasters – usually the dependency on IT.
• Choose a suitable tool: Decide on a solution that gives your team autonomy. A CMS like JET-CMS or a builder like Unbounce can reduce dependencies.
• Implement A/B testing: Always test one variable on your most important landing pages to make data-driven decisions.
• Focus on one action: Ensure each landing page has only one clear goal and one prominent call-to-action (CTA) to avoid distracting users.

Step-by-step: Create better Landing Pages in 5 days

1. Day 1: Define goal and KPI. Precisely define what the landing page should achieve (e.g., 50 demo requests). Define a primary KPI (e.g., Conversion Rate) and a secondary KPI (e.g., time on page).
   • Action: Marketing Lead (Anna) defines the goal and KPIs by today, 17:00.
2. Day 2: Core message and structure. Develop a clear value proposition and a concise headline. Sketch the page structure: hero section with CTA, problem/solution, social proof, and a final CTA.
   • Action: Content Manager (Ben) creates the copy and structure by tomorrow, 12:00.
3. Day 3: Design and implementation in the tool. Implement the landing page in your chosen tool. Use a template and adapt to your corporate design. Ensure clean, mobile-friendly rendering.
   • Action: Marketing Manager (Clara) builds the page in the CMS/Builder by today, 18:00.
4. Day 4: Tracking and approval. Integrate analytics tools (e.g., Google Analytics 4, Hotjar) and ensure GDPR compliance (cookie banner, privacy policy). Obtain internal approval.
   • Action: Clara implements tracking and obtains approval from the Marketing Lead by today, 15:00.
5. Day 5: Publish and first check. Publish the page and test all functions, especially the form and the CTA button. Verify tracking data is flowing correctly.
   • Action: Clara goes live and checks the data by today, 10:00.

Case study: Before & After

A mid-size B2B software company wanted to increase signups for its product demo.

• Before: A general product page with lots of information and multiple CTAs ("Learn more", "See pricing", "Request a demo"). Result: 1.2% conversion rate.
• After: A dedicated landing page with a clear headline ("Reduce your manual effort by 50% in 30 days"), a single form, and social proof (customer logos). Result: 4.8% conversion rate – a 300% increase within the first month.

Landing Page checklist to copy

Use this checklist for every new campaign:

[ ] **Strategy & Content**
    [ ] A clear goal (e.g., lead generation)
    [ ] A defined primary audience
    [ ] Compelling headline communicating the value
    [ ] Clear call-to-action (CTA) in the visible area
    [ ] No main navigation to avoid distractions
    [ ] Social proof (testimonials, logos, case studies)

[ ] **Design & Tech**
    [ ] Design is mobile-optimized and error-free
    [ ] Short load time (LCP < 2.5 seconds)
    [ ] Form with as few fields as possible
    [ ] GDPR-compliant cookie banner and privacy notice

[ ] **Setup & Tracking**
    [ ] Analytics tracking is properly configured
    [ ] Conversion goal defined in analytics tool
    [ ] An AB test variant prepared

KPIs & Measurement: What really matters

Focus on metrics that directly impact business success.

• Conversion Rate (CR): The percentage of visitors who take the desired action.
  • Where to measure? Google Analytics 4 (Conversions), HubSpot (form submissions).
• Cost per Acquisition (CPA): The cost to acquire a new customer or lead.
  • Where to measure? Ads platforms (Google Ads, LinkedIn Ads) plus CRM data.
• Time-to-Publish: The time from idea to live launch of the landing page.
  • Where to measure? Internal project management tool (e.g., Asana, Jira).

Common mistakes & quick fixes

• Problem: Too many messages and CTAs on a single page.
  • Fix: Focus on one goal. Remove links and elements not directly contributing to the goal, especially the main navigation.
• Problem: Page loads too slowly (> 3 seconds).
  • Fix: Compress all images before upload (e.g., with TinyPNG). Use performant hosting or a CMS that handles technical optimization automatically.
• Problem: Headline is vague and meaningless.
  • Fix: Phrase the headline as a clear value proposition. Answer the user's question: "What’s in it for me?"
• Problem: No mobile optimization.
  • Fix: Check mobile view before publishing in your tool. Test the page live on your own smartphone.

1. JET-CMS

JET-CMS is a specialized platform that enables B2B mid-market marketing teams to create high-performance landing pages autonomously. Rather than just providing inspiration, JET-CMS delivers the tool to implement strategic ideas without technical hurdles or dependencies on IT. This makes it a top choice for teams seeking agility and measurable results.

The key advantage lies in the combination of autonomy and performance. Marketing teams get an intuitive UI. Content can be published within hours instead of days. At the same time, every page is technically top-notch, which directly impacts conversion rates and SEO ranking.

Analysis: Core features and strategic benefits

JET-CMS stands out with targeted features for B2B marketing teams.

• IT independence: The visual editor lets marketers edit content and publish new pages live. This eliminates wait times and bottlenecks.
• Guaranteed corporate design conformity: The system ships with adaptable templates that match colors, typography, and layouts exactly as per brand guidelines.
• Integrated SEO & performance optimization: The architecture ensures blazing fast load times. Teams don’t have to worry about technical details.
• AI-assisted internationalization: Content can be quickly translated into multiple target languages with AI assistance, massively speeding up international campaigns.

Actionable insights

Using JET-CMS leads to directly measurable improvements:

• Faster time-to-publish: Campaigns go live faster.
• Improved lead quality: Through marketing-led A/B testing, landing pages can be continuously optimized.
• Higher visibility in search engines: The technically sound base leads to better rankings.

Pricing requires a direct request. The onboarding process is designed for transparency and speed, with personal demos within 24 hours.

Website: jet-cms.com

2. Unbounce

Unbounce is a dedicated platform to build, test, and optimize landing pages with high conversion rates. It enables marketing teams to respond quickly to market changes, independent of developer resources.

For companies in the DACH region, easy domain linking and GDPR compliance are advantages. Unbounce offers EU server locations. The platform targets teams that want data-driven decisions.

Strategic platform analysis

Unbounce focuses on conversion optimization. The platform revolves around AB testing and rapid iteration cycles.

• Drag-and-Drop editor: Full design freedom without code.
• A/B testing: Every element of a landing page can be tested. Unbounce provides clear data on which variant performs better.
• Templates and inspiration: Unbounce offers over 100 conversion-optimized templates and numerous landing page examples.

Practical tactics

• Start with a template: Pick a template aligned with your campaign goal. Adapt branding and copy to create a page in minutes.
• Use AB tests: Always test at least two variants of your headline or CTA.
• Strategically integrate pop-ups: Use exit-intent pop-ups to convert visitors with a special offer.

Strategic insight: The biggest advantage of Unbounce is the decoupling of marketing from IT. Campaigns can go live without waiting, increasing agility.

Website: https://unbounce.com

3. Leadpages

Leadpages positions itself as an accessible and fast solution for creating landing pages. The platform targets small and medium-sized businesses (SMBs) that want to launch campaigns without much technical effort.

For companies in the DACH region, Leadpages offers a speed advantage. With built-in forms and pop-ups, all lead-generation elements can be managed directly on the platform. The unlimited traffic in core plans makes budgeting predictable.

Strategic platform analysis

Leadpages emphasizes efficiency and user-friendliness. The platform aims to lower the entry barrier for professional landing-page marketing.

• Template-based approach: Over 200 templates, sortable by conversion rate, speeding up the process.
• Focus on speed: The drag-and-drop editor is easy to use.
• Integrated conversion tools: Forms, pop-ups, and alert bars are seamlessly integrated.

Practical tactics

• Filter by conversion rate: Choose a template that already shows a high conversion rate.
• Incorporate lead magnets: Use the built-in function to automatically deliver digital assets (e.g., PDFs).
• AB tests for core elements: Create a variant and change only one element, such as the headline. A good page design can improve your ranking, as shown in the guide for marketing teams.

Strategic insight: The main advantage of Leadpages is reducing complexity. It’s the ideal tool for quick market entry.

Website: https://www.leadpages.com

4. ThemeForest (Envato Market)

ThemeForest is a global marketplace for website templates. For marketing teams, the platform offers professionally designed landing-page templates for technologies like HTML or WordPress.

For companies in the DACH region, transparent pricing is an important factor. ThemeForest displays country-specific VAT clearly. The strength lies in variety, enabling inspiration from countless landing page examples.

Strategic platform analysis

ThemeForest speeds up the design process. Teams can rely on proven templates and focus on content and optimization.

• Filter and search features: The platform enables targeted searches for templates.
• Live demos: Each template offers an interactive live preview.
• One-time license costs per template: A one-time license fee per template.

Practical tactics

• Validate ideas with demos: Use live demos to persuade internal stakeholders.
• Watch reviews and support: Only purchase templates from authors with high ratings.
• Choose templates with page builders: Prefer WordPress themes compatible with visual builders.

Strategic insight: The biggest advantage of ThemeForest is immediate access to design expertise at a fraction of the cost of an agency.

Website: https://themeforest.net

5. Webflow

Webflow is a visual development platform. It gives designers and marketers full control over HTML and CSS without writing code. Webflow is suitable for teams that want maximum design freedom with complex animations.

For companies in the DACH region, Webflow offers an integrated CMS with blazing-fast hosting. GDPR considerations can be addressed through proper settings. The platform targets demanding teams.

Strategic platform analysis

Webflow stands out for uncompromising design control. It enables creating unique landing page examples that stand out from the competition.

• Visual canvas: Every design change is instantly translated into clean code.
• Integrated CMS: Landing pages can be dynamically populated with content from the Webflow CMS.
• Performance and hosting: Webflow hosts all pages on a global infrastructure, ensuring excellent loading times.

Practical tactics

• Start with a template: Use the template library and tailor a layout to your corporate design.
• Leverage microinteractions: Use animation tools to subtly animate elements like CTAs.
• Build scalable components: Create reusable "Symbols" for elements like CTAs or footers. Changes propagate automatically.

Strategic insight: Webflow's biggest advantage is the fusion of design and development. This reduces dependencies and speeds up the execution of creative ideas.

The learning curve is steeper than for other tools. Development costs can vary by complexity; learn more about website development costs to get a better budget understanding.

Website: https://webflow.com

6. Wix

Wix is a versatile platform that also offers tools for performance marketing. The advantage lies in a low entry barrier and a huge selection of templates. Teams without design expertise can quickly create appealing landing pages.

For companies in the DACH region, Wix is an all-in-one solution. The interface is available in German, and the system provides guidance on GDPR implementation.

Strategic platform analysis

Wix positions itself as a "Swiss Army knife." The focus is on simplicity and speed.

• Template-based approach: Hundreds of templates provide excellent landing page examples as starting points.
• "No Header & Footer" mode: The navigation can be hidden with one click to focus users on the CTA.
• Integrated marketing tools: Wix offers native integrations for email marketing and analytics.

Practical tactics

• Use an industry-specific template: Choose a template designed for your sector.
• Enable the "No Header & Footer" mode: Ensure no links distract from the main action.
• Integrate a lead form directly: Use the native Wix form tool to collect leads.

Strategic insight: Wix is the ideal platform for teams that value speed over perfection. You can create several variants in a few hours.

Website: https://www.wix.com

7. Lapa Ninja

Lapa Ninja is not software, but one of the largest curated inspiration galleries on the web. The platform collects over 7,000 real landing page examples. It is a resource to gain an overview of current design trends.

For teams in the DACH region, Lapa Ninja offers the possibility to analyze international benchmarks. Teams can draw inspiration from the best designs worldwide. The platform is freely accessible.

Strategic platform analysis

The strategic value of Lapa Ninja lies in accelerating the concept phase. This significantly reduces the effort of research.

• Extensive filters and categories: Users can search the database targetedly.
• Focus on real projects: Lapa Ninja shows only live websites.
• Complete page views: Each example is presented as a full screenshot.

Practical tactics

• Run a visual benchmarking exercise: Analyze 3-5 examples from your industry before starting.
• Solve concrete design problems: Target pricing-page examples for inspiration.
• Develop a moodboard for your team: Collect suitable examples and share them with your team.

Strategic insight: Lapa Ninja is a tool to boost efficiency in the creative phase. It also allows smaller teams to learn from the best.

Website: https://www.lapa.ninja

FAQ: Frequently asked questions about Landing Pages

What is a landing page?
A landing page is a standalone web page created for a specific marketing or advertising campaign. Its sole purpose is to move visitors to a specific action (e.g., sign-up or purchase).

Why shouldn’t I use a normal page on my site?
Regular web pages have many distractions like navigation, footer, and various CTAs. A landing page removes these distractions and concentrates the visitor 100% on the campaign goal, significantly increasing the conversion rate.

How long does it take to create a good landing page?
With modern tools and a clear process, an initial version can be created in a few hours. An agile approach, where the page is published quickly and then optimized based on data, is more effective than weeks of perfection.

What are the key elements of a landing page?
The five core elements are: a compelling headline, a clear call-to-action (CTA), an attractive hero image or video, social proof (e.g., testimonials), and a simple form.

Do I need to build a new landing page for every campaign?
Yes, that’s best practice. Each campaign has a specific target audience and message. A tailored landing page that speaks directly to that will convert better than a generic page.

Your next steps

The showcased landing page examples demonstrate that success is driven by strategic clarity, user-centered design, and technical agility. The biggest hurdle is often not the strategy but internal execution. Long IT lead times and complex processes block progress.

A system that gives your marketing team autonomy is the key lever. It enables you to launch campaigns quickly, run A/B tests, and optimize based on data.