Improve ranking on Google: A guide for marketing teams

You want to improve your ranking on Google, but without complex technical detours? This guide shows you the direct levers. A solid technical foundation and relevant content are the key to success. If your website stalls in search results, we now focus on actions that deliver immediate impact.

TL;DR: Your immediate plan for top rankings

• Optimize technical setup: Ensure load times under 1.5 seconds and flawless mobile rendering. This is the baseline for any good ranking on Google.
• Create relevant content: Answer the concrete questions of your target audience. Structure content clearly with headings, lists, and tables.
• Build authority: Earn high-quality backlinks from industry portals. One strong link is more valuable than a hundred irrelevant ones.
• Measure success: Monitor average keyword position and organic click-through rate (CTR) in Google Search Console.

Problem → Desired outcome

Your team puts in a lot of work on the website, but visibility on Google is not growing accordingly? The goal is clear: a stable top placement that consistently delivers qualified traffic. Often, slow internal processes block the implementation of important SEO adjustments. We remove these blockers and create a clear path to measurably better rankings and more qualified leads.

In 4 steps to a better ranking on Google

Follow these battle-tested steps to systematically increase your visibility. Each action provides a direct contribution to your success.

1. Check the technical foundation. Use Google PageSpeed Insights to analyze the Core Web Vitals of your site. Identify the biggest bottlenecks such as oversized images or unused code and initiate fixes. Next step: The SEO team creates by the end of the week a report with the top-3 performance issues for IT.
2. Prioritize mobile user experience. Test your most important landing pages on different smartphones. Ensure all elements are easily legible and tappable. In the DACH region, ensure GDPR-compliant cookie consent that does not disrupt the user experience. Next step: The marketing team reviews the top-5 entry pages on mobile by month-end and documents necessary adjustments.
3. Optimize existing content strategically. In Google Search Console, identify which pages rank for important keywords in positions 5-15. Update and expand these contents with additional information, examples, or a clear table to increase relevance. Next step: The Content Manager selects three articles for optimization by Friday.
4. Strategically build high-quality backlinks. Create content that is unique and valuable for your industry, for example a small study or a comprehensive infographic. Offer this content to relevant industry blogs or portals as a source. Next step: The Marketing team develops a idea for a “link-worthy” content piece by the end of the quarter.

An agile system can make the decisive difference here. Instead of waiting weeks for IT, modern solutions like a Headless CMS allow marketing to publish content and landing pages independently. This shortens the time from idea to live by weeks to hours.

Case study: From position 12 to 4 through targeted optimization

A B2B software vendor was stuck at position 12 for the central keyword “project management tools.” Organic traffic to this page was low.

• Before: The article was pure prose with no clear structure. The average time on page was only 45 seconds. Traffic for this keyword was about 50 visits per month.
• After: We restructured the article into a comprehensive guide. Added a comparison table, a checklist, and two concrete customer examples. Within two months, the ranking on Google jumped to position 4.
• Metric: Organic traffic to the page rose by +350 % to over 220 visits per month.

Your SEO checklist (to copy)

Use this template to plan your next steps and assign responsibilities clearly.

**SEO Action Plan Q3**

**1. Technical SEO**
   - [ ] Create Core Web Vitals report (Responsible: [Name], Due: [Date])
   - [ ] Conduct Mobile-Friendly test for top-10 pages (Responsible: [Name], Due: [Date])
   - [ ] Check sitemap in Google Search Console (Responsible: [Name], Due: [Date])

**2. Content Optimization**
   - [ ] Identify keywords in positions 5-15 (Responsible: [Name], Due: [Date])
   - [ ] Select three contents for updating (Responsible: [Name], Due: [Date])
   - [ ] Check internal linking to cornerstone content (Responsible: [Name], Due: [Date])

**3. Off-Page SEO**
   - [ ] Create a list of 5 potential partners for guest posts (Responsible: [Name], Due: [Date])
   - [ ] Develop concept for link-worthy content (Responsible: [Name], Due: [Date])

KPIs & measurement: How to track your success

Focus on a few meaningful metrics to measure progress.

• Average keyword position: Track this metric in the Google Search Console. Steady improvement is the most direct indicator of success.
• Organic click-through rate (CTR): Also found in Search Console. It shows how appealing your page title and description are in search results. Optimize if CTR is low despite good position.
• Organic conversions: Measure in Google Analytics how many visitors from organic search complete a desired action (e.g., request a demo). This ties SEO directly to business goals.

Common pitfalls & quick fixes

• Problem: Your own pages compete for the same keyword (keyword cannibalization). Solution: Consolidate content on the strongest page. Implement a 301 redirect from the weaker page.
• Problem: The site loads longer than 3 seconds on mobile. Solution: Compress all images before uploading. Use code-minimization tools. A performant CMS like JET-CMS automates many of these steps. Read more about the benefits of performance and reliability.
• Problem: You publish content irregularly and without focus. Solution: Create a simple content plan for the next quarter. Focus on one core topic and build related content around it (topic clusters).